Example of a Great Sales Letter

If you haven’t seen Joel Comm’s sales letter for Instant Adsense Templates go check it out quick before he takes it down. It’s pretty amazing.

There were two things I noticed that were a bit odd:

1. I don’t recall ever reading the number that he is limiting this too.
Did I miss something? Last time Joel limited the release to 2000 people. This time the sales letter mentions that there is a limit, but I don’t recall ever seeing what the limit is. Either I am missing something or Joel is doing a great job of creating a feeling of scarcity without there being a “set in stone” limit on the number being released.

2. When Joel starts throwing numbers out about the price the sales letter gets a little confusing.
At first when I saw that he was selling them for $1997 I thought that the price was a bit on the high side, considering what he sold his last templates for. I could see how one might get confused at that point and bail out before realizing the REAL price he is selling them at.

That said I almost instantly bought them. You know what makes this offer so hard to resist?

There are two things:

1. The sheer volume of stuff he is giving away makes this offer so hard to resist.
By the time you finish reading the sales letter you think to yourself, “Did he say I am getting a kitchen sink out of this?”

2. The way the sales page answers every question I could ask.
I think Joel answers just about every question I had about his product. He must have recieved great feedback on his first product and used that to answer any objections people might have.

Those are the two things that stood out (to me) in his sales letter. It is a great example of a sales letter that works.

I can’t recall another package that seemed to give away so much value for such a cheap price. That said, I haven’t bought it yet, because it doesn’t fit my current business plans/goals. Which is why I wanted to say:

BE SURE ANY PRODUCT YOU BUY FITS YOUR GOALS/PLANS BEFORE YOU BUY IT.

Lastly, if you want to learn the basics of creating a sales letter that sells, I suggest you take a look at this article by Yanik Silver that breaks down an example sales letter and explains how it works. It includes examples of the two things that Joel is doing that made his sales letter so good (answering objections, giving away bonuses).