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Sunday, July 15, 2007

Google Adsense Tip - Keep your content targeted


Google Adsense is a GREAT way to make money online as an affiliate. I am very happy with it. However, you need to be careful what words you use in your content.

My wife’s Natural Family News blog, often contains adsense ads that don’t really match what her readers would be interested in. That’s because her blog sometimes contains keywords that don’t match her niche.

Even if your blog is focused on one main topic (like our new winter olympics blog) you will still occasionaly get unrelated ads. For example, a couple of days ago, my wife wrote an inspirational post that included the words “*mber *lert” (replace the * with an a). Well, needless to say she had many ads about m~ssing ch~ldren (replace the ~ with an i). Which is fine, but not what you would expect from a winter olympics blog.

Google did fix it, after I used section targeting. Section targeting allows you to tell Google’s Adsense code what is and is not important on a page. It may or may not be used to determine the Adsense ads that are displayed on the page, but I figure it couldn’t hurt. You can learn more about Adsense Targeting here.

You might wonder why I used ~ instead of the letters a and i, in my example. Well that is another way to prevent unwanted ads. But it isn’t ideal.

In my opinion, Google Adsense is the BEST affiliate advertising system around. I highly recommend you use it on your website if you are trying to make money online.

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