As Internet marketers, we all hear the phrase “the money is in the list” over and over again. The reason is because many people have grown rich simply by collecting names and emails of individuals who are interested in what you have to offer.
First, I’ll tell you that I am not one of those individuals. I do have a list of over 1,000 newsletter subscribers, but I made a grave mistake from the start - I didn’t develop a relationship with those subscribers.
The fact is, no matter how targeted those individuals are to your niche, if you don’t develop some sort of a relationship, the list is not going to convert.
My biggest list of over 1,000 is highly targeted to individuals who are new to IM and want to make money. When I send a promo their way, I only make on average 4 or 5 sales and if the product isn’t “make money doing this…” I’m lucky to make one sale.
With that in mind look to your right, in the sidebar. Today (Sunday) is showing a low RSS subscriber rate for Saturday, but it’s been around 115 on average for the past week. That’s only 115 or so regular readers. Of course there are probably a few more who bookmark it and keep track that way and then you have the SE traffic as well, but either way, it’s nowhere close to 1,000+ eyes on any given day.
The last few recommendations I’ve sent to you guys and gals have converted much better. The post before this, recommending “20 Ways to Make $100 a day Online” has brought in 12 sales so far.
Just about every other recommendation I make on this blog normally generates 5-15 sales, although I’ve only done a few where I have benefited monetarily.
The reason? Because I’ve developed a relationship with you guys. You know that what I recommend is quality and that I’d never steer you wrong. I’m not being arrogant here, 5-15 sales really isn’t anything to brag about, but that’s not too bad at all for a blog that only has on average 115 RSS subscribers.
The purpose of this post is to let you in on something I just realized literally minutes ago. It’s something I’ve known for quite some time, but I just realized that I REALLY need to redo my newsletter and start developing a relationship with those subscribers much like I have with those of you who are frequent here at the blog.
In other words, if you can develop a connection with your blog readers, you can develop a connection with newsletter subscribers and one free report has the potential of generating sever hundred, even thousand, newsletter subscribers.
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